"Let's try to offer a different vision which combines fair trade and ecology and links together economy, social initiatives and the environment." My personal favorite Earth-friendly sneaker brand of the moment. Because the survival of the Amazonian rainforest is dependent on more sustainable management of it's resources, Veja uses latex from wild rubber trees in the Amazon on the soles of their trainers. For the upper, they use leather tanned with plant extracts. For all you vegans out there they also make completely cow-free sneakers made out of organic cotton. Besides the construction of the shoe itself, they operate on a sustainable transportation policy by shipping their stock by boat to limit their CO2 emissions. In the past few years, they have also reduced the size of their shoe box and made it out of recyclable materials. What's not to love?